The best way to keep your business current and fresh in our visually-stimulated driven world, is to keep your imagery current and fresh. Ideally, your company or office should be updating its headshots and professional imagery at least once every three years. Think about it. Employees turnover, branding colors shift, offices change locations, hair styles and fashion take a new look, and do I have to mention that we all age?? The photos that your business invested in 10 years ago do not provide your client an accurate impression of who you are today. Even more so, you have to keep your social media relevant and up to date. Having a bulk of photos on-hand at all times for website and social-media use is key.
On-Location Professional Lifestyle Branding is the perfect photography service to keep your Spokane business current and in front of your clients’ eyes. If there are 1-2 employees, a one-hour session is perfect. If you have more than 3, a two-hour session is your best bet. We utilize the time to capture the exterior and interior of your building which is perfect for your Google Places listing. We also take professional headshots of any employees in their setting. This is preferred because it shows your professionals in their place of business where your clients will most likely interact with them. I also suggest having a “model” come in to interact and pose as an engaging customer for candid and lifestyle photos. These make excellent social media posts and conversation starters on Facebook and Instagram.
The images below are from the Riverview Wealth Strategies branch of Waddell & Reed. They utilized the 2-hour on-location Professional Lifestyle Branding session at their downtown Spokane office. They now have over 75 images at their disposal to update their website and social media content. I have to give them kudos for the excellent wardrobe choices and coordinating, bringing in a client to interact with, and for being such a fun bunch of people to get the shots we needed!
If you’re trying to decide between and in-studio or on-location session, check out Leslie’s in-studio Professional Lifestyle Branding session here.
Crystal Madsen Photography